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Very Light Jet News |
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ANNUAL DESIGN AWARDS 2007 JULY 30, 2007 The Best Product Design Of 2007This year's awards run the gamut from "split-head" hammers to ultralight jets to savings plans for shoppers The one product that won the most awards--two gold IDEAs and one silver plus one Catalyst honorable mention--was the Eclipse 500 Very Light Jet by IDEO and Eclipse Aviation. The Eclipse jet won in IDEA's research, interaction design, and transportation categories. Yamashita had this to say: "The impressive point in this case is how much economic value this program has created by using design in strategic ways." The evolution of design from a narrow focus on aesthetics into a richer discipline that embraces branding, services, sustainability, medicine--even the comfort and safety of pilots and passengers--is on clear display in the 2007 International Design Excellence Awards. What had once been the preserve of engineers, business consultants, ecologists, and brand managers now falls within the growing purview of designers. Reflecting this expansion of the role and definition of design, the 2007 contest has been renamed from "Industrial Design" to "International Design." Winners from 20 countries took gold, silver, and bronze prizes for service innovation in banking, mapping the interface between pilots and cockpit instruments, creating broad corporate and brand strategies, bolstering sustainability via electric cars, and remaking hammers and wrenches in new, better forms. So dynamic is the field that it is attracting a new crop of talented people. The student work, in particular, was startlingly good in 2007, with students taking a record 10 of 81 prizes. (The contest is run independently by the Industrial Designers Society of America and sponsored by BusinessWeek.) The University of Cincinnati's J. Ryan Eder garnered the Best of Show award for his concept for an exercise machine that accommodates both wheelchair-bound and fully mobile people. The new name for IDEA also reflects the growing internationalization of the design scene. There were 595 foreign entries from 29 countries this year, as well as 1,096 U.S. entries. Design teams from Asia and Europe took a significant percentage of the awards. What were the key trends? The largest category of winners by far, some 13 of the 81, had an eco-design focus. The Tesla Roadster electric car took the gold with an exciting shape by the Lotus Design Studio in Britain and an all-electric plug-in engine. The Tesla is the un-Prius: a hot, fast sports car that's also green. Herman Miller (MLHR ) and fuseproject won a silver in design strategy for the LEAF lamp, which uses LED lighting to save energy. A hydrogen-fueled toy car, by Horizon Fuel Cell Technologies in Shanghai, took a silver. The one product that won the most awards--two gold IDEAs and one silver plus one Catalyst honorable mention--was the Eclipse 500 Very Light Jet by IDEO and Eclipse Aviation. The Eclipse jet won in IDEA's research, interaction design, and transportation categories. Yamashita had this to say: "The impressive point in this case is how much economic value this program has created by using design in strategic ways."
IDEO took seven IDEA awards, four gold, one silver, two bronze, plus
four Catalyst prizes. They won none in 2006. Other big winners were
Formation Design Group with three IDEAs, and Smart Design, which
also picked up three. Continuum won a Catalyst Honorable Mention for
its work with Master Lock Co. and a bronze IDEA. Four U.S.
companies, Eclipse Aviation, Belkin, Stanley Works, and Timberland,
took top honors. The jury was tough this year. Only 20 golds were
given, compared with 27 in 2006 and 38 in 2005. About Jet-Alliance Jet-Alliance, Inc. is the leading Fractional Jet Ownership Company in the new VLJ (Very Light Jet) category of aircraft. Headquartered in Westlake Village, California, Jet-Alliance is offering ownership opportunities in the Eclipse 500 private jet, starting at $225,000. For additional information, call 888-234-7526. |
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Jet-Alliance is not a Flight Services Provider. All transportation services are provided by a federally licensed direct air carrier. |
Jet-Alliance, Inc. 3390 Auto Mall Dr., Westlake
Village, Ca. 91362 |
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